Some have suggested that work needs to be done to increase the visibility/popularity of Debian. This was in fact a plank in both candidate DPL platforms this year. But, are the strategies we pursue to boost the Debian brand the most effective way to achieve the goal? Analysis suggests that tasks such as increased marketing and outreach don't address core factors holding up growth, and that there are other, simple strategies that would be more effective. This talk will present some of these alternative strategies, with supporting evidence of their efficacy.
Speakers: David Steele