A field report from the Urchin animated film studio and libre media group, proposing a development path that unites federated publishing with decentralized production. It responds to the problem of free software tools and free culture as marginal zones, and asks how we can implement advantages of the libre modality without merely imitating the topography of the restrictive commercial world. More broadly, it considers how we can galvanize a distinct ecology to re-seed the internet (and global policy) according to the conventions of freedom, if we can create a compellingly attractive use case for them. This talk touches on Blender, MediaGoblin, Krita, Inkscape, Gimp, Pitivi, Ardour, and issues of funding in both software and the arts.