The future of any philosophical movement is in its youth membership. The average age of a member of our movement, however, is at least the age of the movement itself. Thanks to "open"-washing, prospective members likely have a preconceived notion of software freedom that is less than optimal for the perpetuating the movement. How easy is it for a modern user to join us? How do so-called "millennials" and the like, who characteristically grew up with (mostly proprietary) software, perceive the imposition of ethical issues on their favorite practical tools -- and what is the best way to introduce them? Are older members, or older ways of thinking, holding the movement back from spreading like wildfire? Are our methods too focused on developers and technophiles, and poor at converting mere mortals? In this discussion, we will not only ask ourselves these difficult questions, but also discuss concrete, actionable solutions.