In the talk we give a brief overview of how we use Dynamic Pricing to tune the prices for rides based on demand, time of purchase, unexpected events strike etc., and other criteria to fulfil our business requirements.
Dynamic pricing is more challenging in Flixbus compared to other travel companies as we do not discriminate prices based on various categories such as business, economy classes, which are often used in trains and airlines. In the talk, we describe the challenges faced and discuss how we designed innovative solutions to solve these challenges.
The main topic I want to present is how we implemented a real time pipeline to calculate the prices based on current demand. At the same time, how it’s so reactive to changes for example, booking, route changes, etc. I will also present some of the efficient data structures we use to apply the changes very fast and efficient.