MatomoCamp 2021

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Introduction to the event by the MatomoCamp team.

During this 30 minute talk, the MatomoCamp team will explain how the event is organized so as introducing the members and the different speakers.

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A collection of Matomo features you might not know about.

Tips, tricks and features for everyone from the Matomo server admin to everyday users. Some you might know, and some you might not know.

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Das klassische Tracking per Javascript wird durch User-Consent und vor allem Anti-Tracking-Techniken wie AdBlockern immer ungenauer. Ich zeige Ihnen, welche Insights Sie mit dem Tracking aus der Anwendung heraus erwarten können.

Matomo bietet für die Datenerfassung nicht nur das klassische Tracking mit Javascript und den Tag Manager an sondern es gibt auch die Tracking API. Wenn man seine Anwendung wie z.B. Contao, Wordpress oder seinen Onlineshop dazu bringt jeden Seitenaufruf selber nach Matomo zu tracken, erhält man ein viel genaueres Bild der Zugriffe - und das potentiell vollständig im Einklang mit der DSGVO. Ich zeige Ihnen einige Insights und Hintergründe aus Erfahrungen mit von mir als "Background-Tracking" bezeichneten Verfahren.

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Session done.

Digitalist Sweden manages some of the biggest Matomo installations in Sweden, e.g. the Swedish Tax payment authority and the Swedish Public Unemployment Service with a monthly average of 30-50 million pageviews. We use Kubernetes and automated CI/CD workflow to handle all changes, securities and scaling.

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In diesem Workshop geht es darum, welche Daten aus Matomo besonders wichtig für die Suchmaschinenoptimierung sind. Welche KPIs sind wichtig? Welche Kennzahlen sind wie zu deuten? Was kann Matomo mir für Daten liefern um Optimierungen durchzuführen?

Search ist ein sehr wichtiger Kanal für viele Webseiten. Die Suchmaschinen benutzen immer mehr Faktoren in ihrem Algorithmen, die auch das Nutzerverhalten auf der Webseite bewerten. Matomo kann dabei helfen, diese Bewertungen nachzuvollziehen. In diesem Workshop erkläre ich, welche Daten man erheben sollte, wie die jeweiligen Kennzahlen zu deuten sind wie man daraus Maßnahmen ableiten kann.

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Building on Matomo, learn how to use the new Clean Insights SDK from Guardian Project to maximum privacy of your users, while measuring key events to gain valuable insights from your mobile, web and desktop app users.

Clean Insights gives developers a way to plug into secure, private measurement tools built upon Matomo as the back-end. It is focused on assisting in answering key questions about app usage patterns, and not on enabling invasive surveillance of all user habits. Our approach provides programmatic levers to pull to cater to specific use cases and privacy needs. It also provides methods for user interactions that are ultimately empowering instead of alienating. Clean Insights is available as a lightweight, minimal impact, freely licensed toolkit to include in your mobile app, desktop app, website or back-end service. This code can be integrated into your application or service to measure specific events and interactions that you want to gain more insight on. In addition, using the Clean Insights Matomo Proxy (CIMP), these client toolkits can send data to any Matomo Server with additional privacy protections beyond the default SDKs.

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Le RGPD vous effraie? Vous pensez qu'il faut faire appel à un expert pour mettre Matomo en conformité avec la législation? Relax, dans cette présentation nous allons présenter l'ensemble des choses qu'il y a à savoir.

Cette présentation s'articulera autour des directives de la CNIL et leurs mises en application concrètes dans Matomo Analytics pour un site web.

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Would you like to extend the set of IT services you are providing by adding Matomo to it. In this talk I will explain the way I did it.

Back in 2010 I took the bet of writing a web page about Piwik in order to rank first about the following keywords "Piwik training" within search engines. Some months later, a huge company contacted me asking for a training about it... and here started my story about getting revenues from Matomo Analytics. Now in 2021 I am fully living from the services I am providing about Matomo Analytics. In this conference I will explain about the different projects I had the chance to run dealing with Matomo Analytics, dos and don'ts. Hope you will enjoy it.

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In this talk I will cover the importance of compliance with privacy regulations especially from a business perspective, and how Matomo Analytics makes it easier for people to ensure the privacy of their visitors. I will go over a comparison with GA.

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This talk displays a view on webanalytics with Matomo, from the side of public sector's organizations in Italy, EU. Discover an application using Matomo as core and a real life case study of long-term usage, 10 happy years with Matomo.

- Web analytics in the Italian legislative context - Web analytics in national guidelines for public administration web sites - Web Analytics Italia in Europe - Why Italian public sector has decided for Matomo - How we're using it in Emilia-Romagna regional administration

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Kleiner Überblick über das Matomo Interface. Wo finde ich welche Metrik? Welche Daten finde ich in welchem Bericht? (🇩🇪)

Einführung in die Grundlagen von Matomo. Neben einem Grundverständnis werden den Teilnehmern alle relevanten KPIs in der Matomo-Oberfläche vorgestellt und die Auswertung in Hands-on-Demos gemeinsam erarbeitet. * Besucher-Log * Dashboard * Verhaltensberichte: Was passiert auf der Seite? * Akquisitionsberichte: Wie kommen die Nutzer auf die Seite?

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Several experts answer questions from users

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This will be a hands on screen sharing session where I set up everything from scratch on a website so that you can watch and learn.

I will set up Matomo on a new website so that you can follow everything step by step and also ask questions along the way. This will include a set up of cookie less tracking and consent management.

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How does Matomo fulfill the GDPR requirements but more importantly: Do people see it that way as well?

The General Data Protection Regulation (GDPR) changed a many things in and outside of the European Union. With a pandemic, international crises en masse, and a growing distrust in Big Tech companies, can alternative solutions like Matomo convince the populace? Is Matomo GDPR-compliant? And more importantly: Do people see it that way as well?

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UserFeedback is our form builder plugin for Matomo and in this session I will demo its functionality.

With UserFeedback you can: Build forms with the included form builder and customize fields and values. After creating a form, you can display this form anywhere on your website (as long as you use Matomos Tag Manager). You can also customize how to display the forms. We have built in support for: -Overlay display -Feedback button -Raw (inline) It is also easy to add you custom styling to the forms After publishing a form to your site, feedback data will be collected in Matomo and you can also use Matomos "Segments" to filter down you results.

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L'installation d'une instance Matomo est tout ce qu'il y a de plus simple. Mais comme beaucoup de logiciel, quels sont les limites lorsqu'il faut les pousser dans leurs retranchements ? C'est l'objet de ce talk d'un point de vue infrastructure.

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Using the free business intelligence software Metabase with Matomo to deliver good quality analytics.

The [Metabase](https://metabase.com) software gained a lot of attention recently, providing a strong free alternative to [Tableau](https://www.tableau.com/) or [Power BI](https://powerbi.microsoft.com/en-us/). I'll introduce how did we come to use Metabase in coordination with Matomo. It'll cover how did we manage to synchronize the two software together, and what added value brought the use of Metabase in addition to Matomo.

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Building on Matomo, learn how to use the new Clean Insights SDK from Guardian Project to maximum privacy of your users, while measuring key events to gain valuable insights from your mobile, web and desktop app users.

Clean Insights gives developers a way to plug into secure, private measurement tools built upon Matomo as the back-end. It is focused on assisting in answering key questions about app usage patterns, and not on enabling invasive surveillance of all user habits. Our approach provides programmatic levers to pull to cater to specific use cases and privacy needs. It also provides methods for user interactions that are ultimately empowering instead of alienating. Clean Insights is available as a lightweight, minimal impact, freely licensed toolkit to include in your mobile app, desktop app, website or back-end service. This code can be integrated into your application or service to measure specific events and interactions that you want to gain more insight on. In addition, using the Clean Insights Matomo Proxy (CIMP), these client toolkits can send data to any Matomo Server with additional privacy protections beyond the default SDKs. This workshop will provide a high-level overview of the project and walk through running code of an existing implementation. There will be an opportunity to discuss the process for determining the insights you want to gain, and considerations of how to build an effective, consensual user experience.

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Installing Matomo correctly in a way that you can use its full feature set might seem daunting at first for beginners. It might sound scary, but fear not! This workshop will walk you through all the steps to get started with your own instance

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Where are we on the adoption curve of surveillance technologies? Are all slippery slopes arguments - stating that a small backdoor can lead to big violations - fallacies? And what is at stake with an increase in surveillance and loss of privacy?

Let me lay out a bleak scenario. We have accepted the loss of our reality privilege and transitioned from physical into information beings. We are floating merrily in our preferred metaverses. We are all friendly neighbours, and we are all hostile tribesmen. Every one of us is watched, and every one of us is a watcher. There are no barriers, and the gathering of data about our actions to use them in ways not designed for our benefit is continuous. Yet the source of the gravest dangers to our freedom has not changed: those who want power, and willing to cross inviolable boundaries – set by morals, principles and the law. Our privacy is under attack, now more than ever, to document our behavior, to be used to monitor, influence, nudge and control. We were not sure how this game of surveillance would play out. States now derive information about their populations not just from contents and metadata of their communications, but their DNA, location data, facial expressions and more. In certain jurisdictions all information about us have been centralized and is accessible to anyone with a police badge, making you a potential suspect every day. In other countries data is used to dangle carrots to aid panopticon style control, where the obedient thrive and the dissenting wither away. Tech corporations now compare themselves to states, and want involvement in every aspect of our lives. They know more about us than we could comprehend. Phones are routinely scanned by the manufacturers to check whether you store incriminating materials on them. Privacy legislations provide too little protection too late, while fines don’t serve as deterrents: they are calculated cost of doing business. Businesses at the top use surveillance techniques not just to capture trillions of dollars of value, but to cooperate with the state to enhance their monitoring capabilities. Some citizens have accepted these developments, the rest are stuck in a paralysed, cynical state. Are we talking about a potential future or the present? Can you tell? Let’s say it is the future. We can go back in time and rethink the boundaries, redraw the lines, and erect some fences. What would you differently and where would you stand? Let’s say it is the present. Have your recent actions and work aided or challenged this reality?

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During this conference I will present to you my conversion optimization methodology based on Matomo tools.

Web analytics is not just about managing performance by consulting dashboards once a week / month / quarter. We also need to understand user behavior in order to provide them with the best possible experience. This implies modifying the interfaces according to the optimization hypotheses that we will have identified thanks to the data. 0. Prequisites : KPIs Framework & Tagging plan definition 1. How to find you first optimization ideas ? 2. How to prioritize these ideas using C.R.O Frameworks ? 3. How to use Matomo UX Analytics features in the process ? 4. How to write your testing hypotheses ? 5. How to make an AB Test using Matomo testing feature ?

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We have been running several large Matomo instances the last years and as most people know Matomo can be pretty slow when your data grows. I will share some of our biggest mistakes and also talk about how we managed them.

I will cover some areas like: -Basic server configurations -DB tuning -Segments and performance -Cron archiving tips I will also show you a plugin I built to help out in finding problems with your Matomo set-up

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Risk of being fined for infringement of privacy / data protection legislation is typically the one reason that comes up for trying to influence the ways we think about personal data/information. Is that the correct way to look at it?

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Tracking SPA applications is something that often leads to bad data and frustrations, I will share my best practices and demo how to make it work.

Content: -What is an SPA and examples -About general challenges with SPA´s -Matomo and SPA´s -Faking pageviews and what to think about when doing so Example one - Set up a simple tracking of an SPA with a history change listner. Example two - Set up event listners in Matomo that will get data from tracking events written in your SPA.

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A practical and accessible session delivered by Dr Katie Newby (Associate Professor, University of Hertfordshire) and Ronan Chardonneau in which they will talk about how they have worked together to solve a research-related problem using Matomo.

A practical and accessible session delivered by Dr Katie Newby (Associate Professor, University of Hertfordshire) and Ronan Chardonneau (Associate Professor at IAE Angers and consultant) in which they will talk about how they have worked together to solve a research-related problem using Matomo; how to collect individual-level analytics data on participants engagement with intervention content. In order to test the efficacy of an intervention, be it a new drug, healthcare product, or service, the gold standard approach is to conduct a randomised controlled trial. This involves randomly allocating participants to receive the intervention being tested or an alternative e.g. placebo. Data to measure the targeted outcome (e.g. improvement in health, wellbeing) is collected at baseline and then also at follow-up timepoints. In a clinical context, the ‘dose’ of the intervention is easily captured (e.g. one blue pill per day) but what if the intervention is delivered through web content? How do we know ‘how much’ of the intervention each participant receives? This is important; if at the end of the trial there is no difference in the outcome of interest between the groups, without measuring dose how will we know if this because the intervention didn’t work or because it wasn’t used or used enough? We have designed a trial to test the efficacy of an intervention called Wrapped, a website targeting condom use. Our trial will be conducted online using the data capture and management platform REDCap. In this talk we will explain how we have set up Matomo to capture participants’ engagement with the intervention material so that we can measure dose. This has required us to work out how to pass participants’ unique research IDs from REDCap through to Wrapped, and to capture and report individual-level data in Matomo. We are currently testing the set-up and will present early engagement data available.

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In this talk, you will learn how to use the full power of Matomo to collect data useful in improving your SAAS software.

In this talk, you will learn how to use the full power of Matomo to collect data useful in improving your SAAS software. We will see how to monitor errors, how to configure strategic custom events for your SAAS and much more!

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What happens under the hood when you visit a website and what data is actually shared about you and who can actually access this data?

In this talk I will explain web communication in general and why you need to know exactly what services you are using on your website to protect your users from having their personal data exploited by 3rd parties with unknown agendas. I will also talk what the PII definition within GDPR means in practical terms when you are using a web analytics tool like Matomo. I would argue that almost everyone that uses Matomo is storing PII without knowing so. I will also talk about why Matomo is a good tool in these cases since we can actually act on these issues.

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